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Google Analytics 9/3
Understand visitor traffic, learn how to calculate return on investment (ROI) for your online advertising, and find out how to get more conversions and sales from your website visitors.
Google Apps for Business 10/7
Gmail, Google Calendar, Drive, Hangouts, Documents, Spreadsheets, Presentations, and more. Move beyond the basic features you figured out on your own. Work collaboratively to increase productivity. Learn the ins and outs of all the tools Google has to become more productive and improve work communication.
Graphic Design for Visual Presentations 11/4
Make your visual presentations look professional with the latest, most advanced, including page layout, typography and basic design considerations. Create an effective and beautiful visual presentation on any presentation software that you choose.
Graphic Design Software Essentials Certificate 9/3
The Adobe software tools are the leading software for graphic design. Adobe Illustrator is the industry standard for designing logos, flyers, posters, banners, business cards or any other vector graphics for print or web. Adobe InDesign works with Adobe Illustrator and Photoshop seamlessly and allows you to create simple to complex multi-page documents such as brochures, flyers, books and magazines. Use Adobe Photoshop to effectively edit, retouch and enhance existing images or create your own composite digital artwork. Access to the Adobe software tools required.
Improving Email Promotions 9/3
Improve email promotions, including when and what to email and testing copy. Analyze email response rates (open rates and click throughs). Improve promotion and responses with tracking and testing.
Discover a powerful, concise way to present information. Explore the history of Infographics and the types of infographics used in business, education and industry. Research Pinterest and other web-based sources of infographics. Learn the basics of designing infographics and create your own simple infographic.
Integrating Social Media In Your Organization 11/4
ake away a practical strategy and techniques for implementing social networks for your organization or business. Learn how to create your own private social network using Ning, work socially using Google Docs and calendars, and move your web site to an interactive Web 2.0 site. Then your instructor will help you choose which social network tools are right for your situation, and then integrate them into your web site to develop a social networking strategy for your organization.
Find out what you can be doing, what you should be doing, and take back a plan to integrate social networks into your communication and marketing.
Intellectual Property Law for Engineers 10/21
with Center for Legal Studies
Engineers should be knowledgeable about patent law. This constitutionally-based discipline has to do with the process by which an invention, and its creator, are protected by the law from infringement and unfair competition. This class will deal with patent applications, research and prosecution; the law of infringement, and computer applications of software (protected by copyright) and hardware (by patents). The class will also cover what other concepts are patented, as well as machines, processes, mixtures, manufacturing, compositions of materials and methods of doing business and research. Utility patents, design patents, plant patents will be covered. It will deal with copyright, trademark, trade design, trade secrets and business methods. Books: $194